New logo launched

Kent Gymnastics Association has launched a new logo which has been designed by a gymnast's talented mother.

Helen Cooper, who's daughter Bethan attends Pegasus Gymnastics Club in Bearsted near Maidstone in Kent, has spent the past several months putting the finishing touches to the logo, with the help of several Pegasus gymnasts.


left to right: Kathleen Boakes (Miss K), Helen Cooper, Bethan Cooper, Courtney Tulloch (Mister T),
and in front Lucy Fitzsimons (Miss N)

Helen was given a challenging brief to design a logo that encapsulated as much of the diversity of disciplines within gymnastics and trampoline as possible, and of course, to make it clear it was to represent 'Kent'.

Helen, who is a professional freelance photographer, and also works with DE photo, started by taking photographs of a number of gymnastic positions, to make the figures on the logo as authentic as possible.

She then arranged the positions to spell out the letters K-E-N-T and put these above the symbol of a trampoline, and with a bit of tweaking, managed to produce a logo which included at least five disciplines including: Women's; Men's; General; Rhythmic and Trampoline.

Kent's Executive Committee decided to commission Helen to design a new logo as the old one looked out of date as Secretary Jon Green explains: "The old logo had been used for more than 10 years and looked dated. It was very basic and had not been professionally designed.

"We decided it was time for a new brand image to coincide with the launch of our new website (www.kentgymnastics.org), so we asked Helen to come up with a design.

"We are absolutely thrilled with the new design and the amount of work that Helen has put in to make it personal, eye-catching and effective." He added.

The new logo was launched at the recent Kent Gymnastics AGM held at Jumpers Rebound centre in Gillingham where Geoff Turner was elected as Chair.

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Page created:  30 April 2009